Contact details- AU: 1800 633 040 NZ: 0800 633 040 INT: +61 7 55353217

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Photographs with blue overlay showing navy industrial office building with Direct Automation Logo and image of PLC industrial equipment and hands. Company logos line up horizontally at base.



History and Culture

Direct Automation Pty Ltd is a direct seller of automation and industrial control products such as PLCs, sensors, pushbuttons, AC drives/motors, enclosures, operator interfaces, and much more. We are a privately held Australian company serving the Pacific and Asian region, representing many great companies including, Koyo, Facts Engineering, WEG (switchgear), Kepware Technologies, EMA, Danfoss drives and more.


Our company history goes back over 50 years in the industrial controls market. We sold our very first PLC in 1994 and from day one our focus has been providing you with quality products, technical support and outstanding service. 


At Direct Automation, we offer the most practical industrial automation products at the industry's lowest prices. We follow that up with a super-efficient organisation that ships in-stock products the day you order them and then provides technical support that has been rated #1 in the industry. That's why we created a company from the bottom up to offer the most practical automation products, at the industry's best prices. Many of our customers have switched to us because of our prices, products, service, and helpful attitude. So, browse our website, we guarantee you will find it interesting!



Series of three icons within metal circle. First with navy silhouette of human torso with white heart. Second symbols of phone and spanner in blues. Third blue and white shopping cart. Text under each icon. First Customer Care. Second Technical Support. Third Affordability and Value.



Three Reasons to try Direct Automation



We offer free phone-based technical support to all our customers. We back this up with quality pre and post- sales customer service with staff that are courteous, on our phones and ready to help. We can also organise training from simple to advanced products.


Our list prices are often 50% below the list price of other leading traditional suppliers. We offer compact and affordable solutions to save your cabinet space and your budget. Our business operations are simple with few bells-and-whistles which means we can pass the savings onto you! Check out our online store for current prices.


As a direct seller, we offer flexible ways to order- online, phone, email, POS. Our product selection is extensive, so you can order components for you project with ease. And if you don’t see it on our store, we can try to get it for you.


*Enclosures and heavy items allow up to 2/3 days. Orders for same-day shipping, with credit card or pre-approved credit, must be received by 3 p.m. EST.  Our range is extensive and we do not stock all items at all times or guarantee lead times.