Contact details- AU: 1800 633 040 NZ: 0800 633 040 INT: +61 7 55353217

You have no items in your shopping cart.

COVID-19 Message. Click here to view statement.


Direct Automation is the leading innovator in Automation & Control infrastructure. We regularly look for talented and committed employees. We offer competitive compensation. Please send your resume in Word or PDF format to: If your experience is a good match for our requirements, we'll contact you for an interview. No Phone Calls Please.. Direct Automation is located in Queensland not far from Surfers Paradise, Burleigh Heads on the Gold Coast.

Besides having access to many cultural events and other amenities such beaches, fishing, sport, we're just 10 minutes from beautiful surf and beaches of the Gold Coast and a short drive from the hinterland which offer tropical rain forests and waterfalls.

Direct Automation offers a completely different life style from the larger cities with recreation time and quality of life made possible with our climate. Combine all that with the company's facilities, and you have one of the best places to live and work anywhere!


Business Development - Industrial Controls

We require a motivated and energetic candidate to drive sales in existing business (PLC’s, HMI’s drives), as well as lead expansion into switchgear.

Business Development Industrial Controls

Our organisation is looking for a motivated and energetic team member to further grow and develop our existing industrial automation business, as well as lead our company expansion with our new supplier selling their switchgear range.


Successful candidate has:

  • Ability to sell
  • Technical knowledge in industrial automation, including switchgear, plcs, drives
  • Excellent communications skills, telephone engagement a must
  • Ability to work well as part of a small team

You will be responsible for selling the full range of industrial automation products.

The ideal candidate for this role will be coming from a strong sales background working within industrial automation.


The successful candidate will be responsible for:

  • Lead generation and development
  • Liaising with customers over specifications
  • Understanding and being responsive to customer needs
  • Preparing quotes
  • Closing deals

You love the challenge of assisting in the start-up of a new industry division, and are willing to provide your input into setup and operations, in additional to day to day sales.

You are motivated and driven and can work without close supervision. You will act on initiatives and solve problems without being asked. You will take ownership of the work you do and the relationships you build.

Salary is open to negotiation based on experience and industry knowledge.  As direct sellers, the role is generally office based (minimal travel required).

About Us
Direct Automation is a direct seller of automation and industrial control products with 50 years’ experience in the industry. Our product range includes  PLC's, operator interfaces, drives, motion and process controls (switchgear) and pneumatics. We are based in Burleigh Heads on the Gold Coast, with its beaches and climate it offers great lifestyle options. We provide our products and support across Australia, NZ and SE Asia.




Industrial Controls Specialists

Job Description:

Objective: To assist customers with issues pertaining to our broad offering of industrial automation products which includes PLCs, operator interfaces, drives, switchgear, motion controls, process controls, pneumatics, enclosures, sensors, power supplies, pilot devices, relays, circuit breakers, fuses, transformers, terminal blocks, contactors, connection systems, signal conditioners, while delivering and maintaining top notch customer service.

Learn new products and technology as new products are added, Communications experience with Ethernet networking desirable

Responsibilities: Customer service functions related to phone, fax, and email requests, including follow-up and assisting customers in selection of industrial control products.Telephone customer support. The successful applicants must be reliable and be team-oriented with strong problem-solving skills and have the ability to multi-task.


Please send resume including salary requirements to:

Mail: The Manager:

Direct Automation Pty Ltd.

79 Dover Drv Burleigh Heads Qld 4220